Morals

I think he meant that it is wrong to do what you have morals for when really you know that you could be doing the right thing. For example telling someone in an ad they are buying a phone that is totally working and is in good condition but only 1 of those statements is true. Like you take them the phone to buy and everything looks perfect but then saying that it is dead so they can try it. When they get home and in the ad it said that the phone was with Rogers but after they buy the phone they take it home and charge it and find out that the phone is for bell. Even though your moral may be not to lie you didn't lie the phone is in perfect condition and it works but it is for the wrong company.