Generation Y

Do you think they are right about generation Y? Yes i think they are right even tho i dont know much about this generation YU i beleive everything they are saying is true because when it comes to reality it seems like it relates well to real life. How can you use this "consumer behaviour" analysis to further your company? I can use this to interact with my customers by making them happy and knowing what the generation Y wants, so therefor you can give them exactly what they want.