you could tell them that if they buy it they get another thing for free
or you could tell them that if they buy the sweater they are supporting a country or something
or you could tell them that everyone is wearing them these days
Sell it at a time when it is needed
Do not ask over and over let the people decide
Make sure that the customer is entertained by ads and such that will make the customer happy
You are supposed to make the product look good so maybe put it on to advertise
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